Comparison Chart of Advertising Rates

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Asian-Am Directory Rate Comparison Sheet
Type of Media Name Color/B&W Advertising Size/Length Frequency Circulation Cost
Directory Chinese Yellow Pages B&W Full Page
1/2 page
Bold Listing		 1X
1X
1X		 Regional $ 4,688
$ 2,988
$   212
Directory Smart Yellow Pages B&W Full Display Ad
1/2 Page
White Top Banner		 1X
1X
1X		 870,000 $ 3,527
$ 1,707
$  131
Directory Korea Times Business Directory Ad B&W
B&W
B&W
B&W		 15 Lines 95 Column
15 Lines 95 Column
1/2 Page
1/2 Page		 3X
6X
1X
1X		 Regional $   750
$ 1,250
$   744
$    512
Newspaper Alameda Newspaper Group B&W
B&W		 Full Page
1/2 Page		 1X
1X		 168,634 Daily $ 5,914
$ 3,281
Newspaper Classified Flea Market B&W
B&W		 Full Page
1/2 Page		 1X
1X		 $ 2,371
$ 1,464
Newspaper Contra Costa Times B&W
B&W		 Full Page
1/2 Page		 1X
1X		 188,373 Daily
202,407 Sunday		 $ 1,320
$   715
Newspaper Express Marketplace B&W
B&W
B&W		 Full Page
1/2 Page
1/4 Page		 1X
1X
1X		 60,000 $ 1,555
$   839
$    463
Newspaper Korea Times B&W
B&W
B&W		 Full Page
1/2 Page
1/3 Page		 1X
1X
1X		 Regional $   800
$   400
$   250
Newspaper Sing Tao Daily B&W
B&W
Color
Color		 Full Page (ROP)
1/2 Page
Full Page (ISP)
1/2 Page 		1X
1X
1X
1X		 65,000 Daily $ 1,080
$   540
$ 1,800
$   900
Radio Chinese Radio AM 1450 N/A 30 Second Ad 12X/month Regional $   342
Television KTSF26 Color 30 Second Ad 1X 1.2 Million $   150
WWW/Internet Asian-Am Marketplace Directory Color Full Page 365 days 20 to 30 Million $  150


More Information

For additional information about DTP Express or to list your company on the Asian-Am Marketplace Directory, please call Johnathan Wong or Pamela Lee at (510) 310-3454 or visit one of the links below:

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Home Page		 Why Should I Advertise
on the World Wide Web?		 Asian-Am Marketplace Directory
Rate Sheet & General Information


For more information, please send email to Johnathan Wong or Pamela Lee.

Last updated 7/22/96